Russian Kyzyl

Sakshi, Tanvika, and Sumita Singh Shekhawat are the faces of Russian Kyzyl and embody the spirit of female entrepreneurship. They aimed to bring something new to lingerie and activewear for modern women. Coming from business tycoon families, their unique approach to the fashion industry introduced knitted seamless technology, breaking boundaries and revolutionizing the industry.

Russian Kyzyl was founded by visionary co-founders Sakshi, Tanvika, and Sumita Singh Shekhawat, all from prominent business families. They share a commitment to creating lingerie and activewear that truly support and empower today’s women. Their mission is to build a brand that celebrates and inspires women every day.Driven by a desire to innovate in the industry, Sakshi, Tanvika, and Sumita chose advanced knitted seamless technology—a modern approach that ensures unmatched comfort, fit, and quality, surpassing traditional methods. To perfect their expertise, they traveled to Melan, Italy, immersing themselves in this cutting-edge technology to bring only the highest quality products to life.Today, the brand has become a favorite among Gen Z, offering lingerie and activewear that go beyond the basics to make bold fashion statements

Russian Kyzyl began when Sakshi, Tanvika, and Sumita Singh Shekhawat noticed a growing number of women entering the workforce in India. They realized the need for lingerie and activewear that caters to the aspirations of progressive, self-driven, and ambitious women. This led to the introduction of knitted seamless technology, a revolutionary innovation transforming the lingerie and activewear industry.