Mos

As new AI engines continue to emerge and search behaviors evolve rapidly, the need to understand how people discover and engage with brands remains fundamental to success. Also unchanged is the foundation on which the search industry as a whole was built.

Core SEO concepts — from links to keywords to on-page optimization — are critical in AI and traditional search alike, and we take pride in our long history as the industry’s trusted choice across every part of the practice.

That’s why we’re excited to announce a new strategic partnership that brings Moz’s deep search intelligence data directly into Profound.